Case Studies

Theory is great, but execution is what matters. Here are concrete examples of how we've turned clinical roadblocks into product growth.

Fractional Product Leadership for an Oncology Navigation Platform

Client XpediteMD

Situation

A digital health startup led by physicians had proven clinical value in pilot programs but struggled to operationalize the product, align engineering with clinical priorities, and convert pilots into scalable enterprise contracts.

Action

Relaunched product operations, embedded fractional product leadership, shipped a V2 aligned to oncology practice economics, and defined a repeatable implementation playbook.

Outcome

Converted pilots into long-term contracts, cut implementation to days, and launched a new reimbursement-driven GTM and revenue stream.

Artifacts Delivered

Product Operating Model Product Strategy Implementation Playbook GTM Strategy

AI Strategy for a Care Coordination Digital Platform

Client Client Name

Situation

An established care coordination platform sought to define a practical AI strategy that would enhance its existing value proposition and improve core performance metrics without disrupting clinical workflows.

Action

Audited product and operational metrics to identify high-leverage AI use cases, defined a HIPAA-compliant data architecture and AI pipeline, and led in-house development of agentic and generative AI features embedded directly into care team workflows.

Outcome

Integrated AI into the core product narrative, increased clinical team utilization by 20%, and unlocked new monetization pathways through data-driven program insights and expanded enterprise contracts.

Artifacts Delivered

AI Opportunity Assessment HIPAA-Compliant AI Architecture Blueprint Embedded AI Feature Roadmap

RPM & Care Coordination Scale-Up

Client Under NDA

Situation

An RPM company needed to scale from 500 to 5,000 patients but their manual care coordination processes were breaking down.

Action

Implemented a product-led operations strategy, automating routine check-ins and triage, while redesigning the care manager dashboard for exception-based management.

Outcome

Enabled 10x patient growth with only 2x increase in care team staff. Improved response time to critical alerts.

Artifacts Delivered

Product Ops Playbook Dashboard PRD Automation Rules Engine

Automated Evidence Capture

Client Under NDA

Situation

A mental health app struggled to prove efficacy to payers due to fragmented data collection and lack of structured outcome reporting.

Action

Integrated validated assessment tools (PHQ-9, GAD-7) naturally into the user journey and built a payer-facing outcomes dashboard.

Outcome

Secured 3 new payer contracts based on verifiable outcome data. Improved data completeness by 60%.

Artifacts Delivered

Data Dictionary Outcomes Dashboard Spec Assessment Integration Flow

Analytics for Value-Based Reimbursement

Client Under NDA

Situation

A healthtech firm transitioning to value-based care contracts couldn't track the metrics required for reimbursement.

Action

Designed a data strategy aligning product events with CPT/value-based billing codes. Built internal analytics to track "billable events" in real-time.

Outcome

Unlocked $2M in previously uncaptured revenue. provided finance team with accurate forecasting.

Artifacts Delivered

Reimbursement Data Model Billing Event Map Revenue Operations Dashboard

AI Automation with Human-in-the-Loop

Client Under NDA

Situation

A triage chatbot was hallucinating and creating safety risks, blocking scaling efforts.

Action

Implemented a strict "clinical guardrails" framework, separating non-clinical chat from clinical triage. Designed a seamless escalation protocol to human clinicians.

Outcome

Zero safety incidents in pilot. Reduced clinician triage load by 30% while maintaining safety standards.

Artifacts Delivered

AI Safety Framework Escalation Protocol Evaluation Matrix

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